NEW YORK: Apple
shares extended their losses Friday, ending a miserable week for the
California tech giant as it surrendered its position as the world's
biggest company based on market value.
Apple ended down 2.36 percent at $439.88, giving it a market capitalization of $413 billion, while oil giant ExxonMobil rose 0.36 percent to $91.68 with a market cap of $418 billion to edge into first place.
Apple first overtook ExxonMobil in August 2011 as the most valuable company in the world based on the value of its stock.
A year later, Apple dethroned longtime rival Microsoft as the most
valuable company in history based on the value of its stock at $622
billion.
But the company took a bruising this week after a
gloomy forecast accompanying its record quarterly profit announcement
prompted pessimism over the tech giant's slowing growth trajectory.
Apple's profit was $13.1 billion on revenue of $54.5 billion in the
fiscal quarter that ended on December 29, with sales of iPhones and
iPads setting quarterly highs.
But despite those figures,
investors soured on Apple after it forecast that revenue for the current
quarter would range from $41-43 billion and that it would have a gross
margin of 37.5 to 39.5 percent, lower than expectations.
Analysts remained cautious about Apple, which had seen a meteoric rise
last September to over $700 a share but slid 37 percent since then. The
company shed some $60 billion on Thursday and around $10 billion more
Friday.
Some express concern that Apple has lost its edge in
innovation since the death of co-founder Steve Jobs, and is losing
ground to rivals such as Samsung, which leads the mobile phone market,
and to others using Google's Android operating system.
Jinho Cho
at Mirae Asset Securities said Apple will likely increase carrier
subsidies in 2013 and launch an "entry-level" iPhone to compete better
in emerging markets.
"These moves by Apple should lead to
stiffer competition for greater carrier subsidies among smartphone
makers, thus driving down handset industry-wide operating margins," the
analyst said.
Getting into smartphone price wars would break
from Apple's long tradition of premium products aimed at the high end of
the market and bite into profit made from each device sold.
"While we are incrementally more positive on the stock, we also mention
that competition is increasing for the company," Colin Gillis at BGC
Financial said in a research note.
"We see competitors are using
price as a lever to get traction in the market. Apple may also run into
difficulty posting both the volumes and maintaining its prices over the
next several quarters."
Investors are also known for letting emotion influence stock trading decisions.
Late co-founder Jobs was a maestro at dazzling the world by over-delivering on innovations and blinding people to slips.
Since the death of Jobs last year, Apple has fallen short of high
expectations for Siri artificial intelligence software for iPhones and
smartphone mapping software so flawed that the company apologized.
Apple meanwhile released an update to an ongoing audit of working conditions at facilities in China.
"We're fixing problems and tackling issues that our entire industry
faces, such as excessive work hours and underage labor," the report
said.
"We're going deeper into the supply chain than any other
company we know of, and we're reporting at a level of detail that is
unparalleled in our industry."
Apple tracks work hours for more than a million workers across its supply chain and publishes results monthly at its website.
The company reported a 92 percent compliance rate with keeping work
weeks to 60 hours or less last year, with the average number of hours
worked in a week being less than 50.
Eight facilities were found
to have bonded labor. Suppliers had to pay back $6.4 million in foreign
contract worker fees and implement procedures to make sure the practice
was stopped, Apple indicated.
Eleven facilities were found to have underage workers.
One supplier used dozens of underage workers backed with forged
documents, prompting Apple to cut its business relationship and make the
company send the children back to school and finance their educations,
according to the report.
Subscribe to:
Post Comments (Atom)
Popular Posts
-
NEW DELHI: India's strategic road construction along China border, which have significance for Indo-Tibet Border Police (ITBP), is ...
-
LONDON: A British lawmaker's suggestion that young women who wear high heels and short skirts put themselves at greater risk of rap...
-
प्रेगनेंट होना वैसे तो बहुत आसान होता है, लेकिन कई कपल्स को कमजोर या कम स्पर्म काउंट होने की वजह से कंसीव करने में दिक्कत होती है। ऐसे म...
-
Men have traditionally been touted as the 'hungry for sex' species. With a comparatively higher sex drive than their female partn...
-
नई दिल्ली।। एक और सनसनीखेज मामले में महज 12वीं पास लेकिन इंग्लिश बोलने में माहिर कुछ लड़कों ने दिल्ली में कॉल सेंटर के जरिए सैकड़ों ब्रि...
-
When you're in bed with your lover, the last thing you want to do is turn them off. That said, here are a few common blunders that yo...
-
Sonarika Bhadoria better known as Parvati of Life OK's Devo Ke Dev Mahadev is no doubt experiencing golden phase of her life. Howev...
-
Our sexual behaviour varies at different times in our lives. Sex guru Tracey Cox in her bestselling book, 'Sextasy' reveals...
-
Have you ever met a woman who was a man before? A friend of mine has, and he shared with me the 360-degree experience that the person h...
-
In John Abraham's words, "the movie promotion of I, Me Aur Main was just an 'excuse' to have a heart-to-heart chat w...
No comments:
Post a Comment